Google My Business profile optimization
By Richard Zarate
Digital marketing and operations professional with design, product branding and key stakeholder collaborative skills with over 10 years of experience and medical device background. Exceptional understanding of branding guidelines, digital asset management, website (CMS) design, integrating e-commerce platforms and digital marketing channels. Hands-on management style with a creative and budget conscious approach. Strong ability to drive strategies within internal process and support sales plans.
Proficient with: Adobe Creative Suite, Pardot, Salesforce, WordPress, Shopify, WooCommerce, Webflow, Google Analytics and Social Media Marketing.
Digital. Marketing. Specialist.
Linkedin: https://www.linkedin.com/in/rmzarate
Consulting: http://thinkmarketingresults.com
Project Navigation
Pardot
Web Design
Brand Identity
pardot
Campaign Trigger
Postcard created for service technicians to be personally handed out to service calls, new installations, and customer events.
Pardot campaign pages
Traffic is driven from 3 directions; the postcard, current HVAC customers and Solor customers over 2 years past installation and segmented from two customer lists with slightly different messaging.
SDGE Segmented Campaign
Email campaign series tailored to San Diego County to take advantage of the ending 30% residential deduction. Campaign links to the main (Drupal) website.
Rural Segmented Campaign
Tailored to the rural high KW producing solar systems residential homes that have experienced power outages in the past year.
web design
WordPress eCommerce
Full conversion from custom coded PHP website to full 5000+ PEG reagents catalog. Design concept, typography, graphics and project management with India development team.
Website rebrand
Created road map for website rebrand to incorporate investors, HR, products and surgeon experience personas. Created update approval process and creative workflow for regulatory and marketing.
WordPress
Designed a new brand and website to showcase each individual physician for SEO first and to cross-promote the medical massage and heart screening divisions within the practice. By utilizing WordPress as a platform, the internal staff can easily edit copy as needed.
Wix to wordpress
Retooled the navigation, sections and creative to revive the stale page builder look from the previous platform. The sections and page content are tied to the Google search keyword volume numbers and reviewed each month for user interaction.
Union Tribune
Built a branding media schedule for showcasing a specific style of affluence and subtle customer information with a unique tracking phone number.
Provider Brochure
This 4-page brochure was designed to have the healthcare administers market to new physicians to join the IPA. A customer version was also created.
Patient Screening Funnel
This program was designed for the demographic of patients that fit a specific persona to drive diagnostic heart screenings and provide multiple physician touchpoints. This program had a 400% increase in online booked screenings.
Hybrid
A presentation was required for a distributor to present a USA sale avenue to reach road racers and large retailers. This presentation was printed and placed in a large folder packet for the Italian representatives.
Brand Identity
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