A Sample portfolio for
DEsign and digital Management
With over 10 years of experience and a background in medical devices, I’m a digital marketing and operations professional with skills in design, product branding, and stakeholder collaboration. Excellent knowledge of branding guidelines, digital asset management, website (CMS) design, and integrating e-commerce platforms with digital marketing channels. Hands-on management style combined with a creative budget-conscious approach. Proven skills in driving internal processes and supporting marketing plans.
Proficient in Adobe Creative Suite, Pardot, Salesforce, Hubspot, WordPress, Shopify, WooCommerce, Webflow, Google Analytics, and Social Media Marketing.
Digital. Marketing. Specialist.
Project Navigation
Pardot
Web Design
Brand Identity
pardot
Campaign Trigger
Postcard created for service technicians to be personally handed out to service calls, new installations, and customer events.
Pardot campaign pages
Traffic is driven from 3 directions; the postcard, current HVAC customers and Solor customers over 2 years past installation and segmented from two customer lists with slightly different messaging.
SDGE Segmented Campaign
Email campaign series tailored to San Diego County to take advantage of the ending 30% residential deduction. Campaign links to the main (Drupal) website.
Rural Segmented Campaign
Tailored to the rural high KW producing solar systems residential homes that have experienced power outages in the past year.
web design
wordpress SEO/Rebrand
Retooled the navigation, sections and creative to revive the stale page builder look from the previous platform. The sections and page content are tied to the Google search keyword volume numbers and reviewed each month for user interaction.
Website rebrand
Created road map for website rebrand to incorporate Primary Care Physicians, Specialists and surgeon experience personas. Created update approval process and creative workflow for regulatory, marketing and SEO.
WordPress eCommerce
Full conversion from custom coded PHP website to full 5000+ PEG reagents catalog. Design concept, typography, graphics and project management with India development team.
WordPress
Designed a new brand and website to showcase each individual physician for SEO first and to cross-promote the medical massage and heart screening divisions within the practice. By utilizing WordPress as a platform, the internal staff can easily edit copy as needed.
Union Tribune
Built a branding media schedule for showcasing a specific style of affluence and subtle customer information with a unique tracking phone number.
Provider Brochure
This 4-page brochure was designed to have the healthcare administers market to new physicians to join the IPA. A customer version was also created.
Patient Screening Funnel
This program was designed for the demographic of patients that fit a specific persona to drive diagnostic heart screenings and provide multiple physician touchpoints. This program had a 400% increase in online booked screenings.
Hybrid
A presentation was required for a distributor to present a USA sale avenue to reach road racers and large retailers. This presentation was printed and placed in a large folder packet for the Italian representatives.
Brand Identity
Contract work for Renewww Marketing
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